We still don’t have a good way of talking about pursuing friendship. Years of style-section trend stories have documented modern problems with finding and forging friendships. The term “friend crush” gets thrown around, or its gendered cousin, the “girl crush.” (See the lovely ’zine and popular Tumblr on the subject.) And, as has become de rigueur for low-level social insecurities, a few apps have appeared to help people forge friendships. A new one called Ketchuppp promises to help you make time for people you love platonically. And when I interviewed Tinder co-founder Justin Mateen, he told me they hope the app will eventually be widely used to find friends, not just make dates. “In every kind of relationship there’s a person being pursued and a person who’s a pursuer,” he says.
But most of our courtship narratives are still romantic, which really tends to obscure the importance of friendship’s early stages, and downplay the thought and skill that goes into cultivating meaningful platonic relationships.
Be Mine? Why It’s Smart to Court Your Friends - NYmag.com/The Cut
On why it’s a good idea to woo friends—and, I would add, woo them back if things go awry.